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The daughter of an Israeli billionaire has come under fire for paying celebrities to promote family values.

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Many female celebrities who were paid to take part in the ad revealed their stories and justifications for maintaining family purity on social media.

Ruthy Leviev-Yelizarov, an Israeli businesswoman, has come under fire for her social media campaign that promoted niddah and family purity.

Women who have had a uterine bleeding episode are referred to as niddah and are forbidden from having sex during this time.

On social media, several female celebrities shared their stories and appeared to support Leviev-cause.

Yerlizarov’s The criticism leveled at her stems from this. It turns out that a lot of these celebrities received payment to take part in the campaign.

The She’asani Isha project is run by Bracha Shilat, an entrepreneur and activist, and Leviev-Yelizarov, a marriage and sex counselor and the daughter of Israeli diamond tycoon Lev Leviev.

The initiative aims to empower and personalize the discussion of Jewish customs and rules pertaining to family purity.

The two project directors claim that She’asani Isha identified the top mikvaot (ritual baths) in terms of accessibility, cleanliness, aesthetics, and service; they also assigned a quality rating to a few mikvaot across the nation, indicating that they meet even the highest requirements.

They intend to continue expanding this list of mikvaot.

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